Chanel x Verena Figueiredo

With positioning in mind, AM Agency worked out a strategy with Verena Figueiredo so that the content creator would become, in 2021, a Chanel brand fidèle. The relationship was nurtured over the years with a view to longevity and genuineness and, in addition to being present at fashion shows and access to crucial spaces of the brand's savoir-faire, several special projects were created.